The Sports Marketing
program is designed for students seeking careers
in sports retail marketing, promotion, sports
media relations and sports management, among
others. Organizations such as the NCAA and the
Olympic Governing Board as well as sporting goods
manufacturers, corporate sponsors, sports retailers
and the broadcast media are just a sample of
the available career choices for Sports Marketing
graduates.
"You
can't make a great play unless
you do it first in practice."
~Chuck Noll
Head Coach, Pittsburgh Steelers, 1969-1981 |
This program provides a working
understanding of the role of marketing in sports
and sports-related organizations, develops skills
in applying fundamental marketing concepts, explores
strategic marketing concepts, sales management,
product development and marketing research techniques.
|
