BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
CONCENTRATION IN MARKETING

A. J. PALUMBO SCHOOL OF BUSINESS ADMINISTRATION

The Marketing program is designed for students seeking careers in marketing or sales with industrial or consumer goods companies, service organizations, retailers, health-care institutions and not-for- profit organizations. The program provides an understanding of the role of marketing in organizations, develops skills in applying fundamental marketing concepts, explores buyer behavior and product development, and introduces basic marketing research techniques. An emphasis on case studies utilizing oral presentations and written reports helps develop the necessary communication skills to succeed in the marketing field.

Duquesne University's School of Business is accredited by the AACSB International—The Association to Advance Collegiate Schools of Business—the highest accreditation that American schools of business can attain. Of the more than 1,200 collegiate schools of business in the United States, less than one-third has earned accreditation through the AACSB International.

A total of 122 credits is required to satisfy degree requirements.

UNIVERSITY CORE CURRICULUM
34 TOTAL CREDITS
The University Core provides undergraduates with a common intellectual foundation for their college careers. Core courses focus on issues and values central to the tradition and mission of the University. These courses are not merely preparation for professional study, but for life-long learning.

In keeping with our Catholic-Spiritan vision, the Core Curriculum emphasizes the students’ intellectual and ethical development through the liberal arts. Using the modes of inquiry particular to the humanities and the social and natural sciences, students expand their self-understanding and their knowledge of the world. The Core Curriculum provides students with the opportunity to explore how religious faith and spiritual values enrich human life. By connecting learning in the classroom to community service, students are encouraged to develop as responsible, global citizens.

Some University Core requirements may be fulfilled through CLEP testing, transfer credits or alternative courses. Students are advised to consult with their academic advisor to determine advanced standing and/or identify alternative courses where appropriate. The Core Curriculum also includes a Service Learning Requirement (embedded in a course); Information Literacy (COSC 030) Requirement for 1 credit; and a Writing Intensive Requirement where students must take four courses that are writing intensive prior to graduation (embedded in a course and noted with a "W" at the end of the course number).

DISCIPLINE SPECIFIC COURSES
24 CREDITS
   
English Composition
6 Credits
UCOR 101
 Thinking & Writing
UCOR 102
 Imaginative Literature
   
Mathematics
6 Credits
MATH 100
 Calculus With Algebra I    
MATH 110
 Calculus With Algebra II    
   
Philosophy
3 Credits
UCOR 132
 Basic Philosophical Questions
   
Ethics
3 Credits
UCOR 151
 Philosophical Ethics
UCOR 152
 Theological Ethics
   
Natural Science
3 Credits
UCOR 121  Core Biology
UCOR 122  Core Chemistry
UCOR 123  Core Physics
UCOR 124  Core Earth Science
UCOR 125  Core Astronomy
UCOR 126W  Energy and the Environment
   
Theology
3 Credits
UCOR 141  Biblical and Historical Perspectives
UCOR 142  Theological Views of the Person
UCOR 143  Global and Cultural Perspectives
THEME AREA COURSES
9 CREDITS
   
Creative Arts
3 Credits
ARHY 100
 Understanding Art
ARHY 111
 History of Art Ancient to Medieval
ARHY 112
 History of Art Renaissance to Modern
ARHY 161
 Arts and the Human Experience
CLSX 111
 Art History Ancient/Medieval
CORE 161
 Art and the Human Experience
ENGL 101
 Multi-Genre Creative Writing
FINR 105
 Drawing for Scientists
FINR 227
 Art of Photography
FNAR 101
 Design I
FNAR 103
 Drawing I
FNAR 235
 Computer Art I
IHP 161
 Arts and the Human Experience
MUEN 139
 Pappert Chorale
MUNM 160
 Discovering Music with Guitar
MUNM 170
 Enjoyment of Music
THEA 100
 Creative Dramatics/Acting
THEA 151
 Theater Studies
   
Faith and Reason
3 Credits
ARHY 217
 Religion, Reason, and Visual Culture
HIST 172
 American Religious Experience
HIST 174
 Sacred Places: Faith, History, and Geography
PHIL 203
 Philosophy of Religion
PHIL 301
 Medieval Philosophy
THEO 232
 Faith and Atheism
   
Social Justice
3 Credits
POSC 105
 American National Government
SOCI 101
 Survey of Sociology
SOCI 222
 Introduction to Peace and Justice

BUSINESS REQUIREMENTS
50 TOTAL CREDITS

Business requirements professionally prepare students to meet the challenge of a business career through an appreciation of initiative and responsibility; by developing the ability to work harmoniously with others and to adjust to changing circumstances; by encouraging logical thinking and analytical reasoning; and by developing an awareness of the important role of quantitative measurements in today's business world.

Students must complete 60 credits, including all required freshman and sophomore business courses, prior to enrolling for 300 or 400 level business courses. Please note: All courses are 3 credits except BUAD 103 Gateway to Business, which is 2. Students who qualify may register for honors sections of required accounting courses (noted with an "H" in the course number). Please meet with your academic advisor for more information.
ACCT 214 Financial Accounting
ACCT 214H Financial Accounting (Honors)
ACCT 215 Managerial Accounting
ACCT 215H Managerial Accounting (Honors)
BLAW 251W Business Law
BUAD 103 Gateway to Business
BUAD 182 Decision Tools for Business Analytics
ECON 201 Principles of Microeconomics
ECON 202 Principles of Macroeconomics
ECON 342 Global Economic Perspectives
FINC 331 Business Finance
MGMT 361 Introduction to Management
MGMT 368W Business Ethics/Communications
MGMT 499W Strategic Management
MKTG 371 Introduction to Marketing
QSIS 281 Business Analytics I
QSIS 283 Business Information Systems
QSIS 284 Business Analytics II
SCMG 367 Supply Chain Management

MAJOR REQUIREMENTS
24 TOTAL CREDITS
Major requirements provide the theoretical background and the specific skills particular to the field of Marketing.
BUSINESS REQUIREMENTS*
15 CREDITS     
BUSINESS ELECTIVES
9 CREDITS     
MKTG 373 Sales Administration
MKTG 374W Research Applications in Marketing
MKTG 477W Strategic Marketing Planning
MKTG 476 Product Management
MKTG 478 Business-to-Business Marketing
MKTG 479 Retail Management
MKTG 471 Services Marketing
MKTG 443 International Marketing
SCMG 472 Global Transportation and Logistics
SCMG 474 Purchasing Management
MKTG 475 Consumer Behavior
MKTG 478 Business-to-Business Marketing
MKTG 479 Retail Management
BUAD 401 Business Administration Internship
SPMK 376 Sports Marketing and Promotion
SPMK 377 Sports Management
SCMG 375 Supply Chain Management Techniques
SPMK 378 Event Marketing and Planning
*Students will choose either MKTG 478 or MKTG 479 dependent upon their plan to work with companies or consumers.

ELECTIVES
8 TOTAL CREDITS

Electives provide the opportunity for students to select business and non-business courses based upon their areas of interest. Consultation with an academic advisor is recommended to fully benefit from the wide variety of electives available.
COMMUNICATION/CULTURE REQUIREMENT
6 TOTAL CREDITS

COMM 202: Business & Professional Communications (3 cr.) is required. Students may choose one additional Culture course based on approval by their Academic Advisor.

This literature is designed to provide prospective students a general overview of academic coursework necessary to fulfill degree requirements. Admitted students are advised to consult Duquesne University's Undergraduate catalog for comprehensive policies and procedures. Admitted students are further advised to consult regularly with their academic advisor to develop overall plans of study, create semester schedules, and identify course alternatives where appropriate.