The Marketing concentration is designed for students seeking careers in marketing or sales with industrial or consumer goods companies, service organizations, retailers, health care institutions, and not-for-profit organizations. The program provides an understanding of the role of marketing in organizations, develops skills in applying fundamental marketing concepts, explores consumer behavior and product development, and introduces basic marketing research techniques. Basic courses in Marketing include Introduction to Marketing, Research Applications in Marketing, Sales Administration, Business Logistics, Product Management and Strategic Marketing Planning. For more information about the Marketing major and courses, go to the Marketing website.
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